Co-publishing really means you agree to mail a certain number of copies
of
an Ad sheet with your regular mailings. In return, you usually get
two
things:
- You get your ads in that ad sheet for half price, as long as
you co-publish, and
- You get to keep 50% commission on all ads that people mail to
you to include in the ad sheet.
When you co-publish, your name and address will go on the copies of
the ad sheet that you are sending (either the publisher will put it
there, or you can rubber stamp it in the provided space).
People who receive your copies of the ad sheet, who want to place ads,
will send
their ads and payment directly to YOU. You keep your cut and forward
the rest,
with the ad, to the publisher. These arrangements vary. The usual
arrangement: 50% off ads, and half for commission on new ads placed
through you, for as long as you co-publish.
Usually, before you can co-publish an ad sheet, you will have to place
an
ad at full price. Indicate with your ad order that you want to co
publish,
and include the number of copies you intend to mail out. If you can
mail 50
easily, say 50. Don't say 200.
See, this adsheet might get published every two weeks. If it takes
you two
months to send 200, people will get old copies and will see your name
on
them. This will give the impression that you're slow, and you obviously
don't want that!
Why would any publisher want to have others co-publish THEIR ad sheet?
After all, they lose out on half the ad revenues from any of those
ads.
Well, by having co-publishers, the reach of the ad sheet can be greatly
expanded. The publisher may only be able to mail out 1,000 himself;
with
other people doing extra mailings, another 1,000 might see the ad sheet.
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