The best of all worlds is to have a product you can give away
free and still make money. That world exists. The product need
not be expensive or elaborate. It can be something simple - a
sticker with a happy face, a pen with a logo, or some other
intriguing item.
This marketing approach is excellent because you can give the
product away, charging the recipients only a nominal fee for
postage and handling. If you price your shipping fees correctly,
you can make thousands of dollars a month.
So how do you let people know about the gifts you have waiting
for them? The best way is by placing classified ads in national
magazines, an enormously successful method. Small classified
advertisements in such national publications as Popular Mechanix,
and The National Enquirer produce excellent returns on such
items, National publications such as these sell millions of
copies each week or month. Even a tiny return from this kind of
large readership means thousands of dollars in your pocket. One
advertiser noted his ads have generated returns of seven times
the cost of the classified ad. Other advertisers have done even
better.
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