The plan is so simple you'll wonder why you never thought of it
yourself. But once you give it a try, you will thank us a thousand
times for revealing it to you. There are literally hundreds of mail
order publications that will print your ad by the "letterpress" method.
This means they actually set it up in type. This is the only method
that an ad or a circular can be done properly and with good taste (commercial
art excepted, of course).
First, pick out a good publication and determine the words per inch
policy. If your offer has any merit at all, your ad is either MAIL
SALE ADVERTISER or MAIL ORDER DISCOUNTER will sell for you many times
over the price of the ad. This means your ad is run free. And, after
your ad is published in the magazine, you merely clip it out, mail
it to your printer, and presto - you have your ad or 3 x 6 circular
typeset FREE - plus you have made a good profit.
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