Yes, writing calssified ads is and art, one that can be learned,
developed and perfected in a relatively short period of time.
Depending on the nature of your business, a well written
classifiedad can bring in business and subsequent sales of
$10,000 to $25,000 annually, or more!
As with any business tool (and a classified as is most assuredly
a powerfull tool) you must first become aware of the effective
use of these little business builders, then understand exactly
what can be expected of them and what cannot be accomplished.
First of all, forget about any notion of selling merchandise from
a classified . Some of the "experts" will tell you that a
classified ad can bring cash orders for 50.-$1- up to $3 or more,
but this is the exception rather than a general rule. Even in
cases where small amounts of cash are received, total results
usually are considerably ledd than if no money had been
requested.
Instead of wondering, speculating and experimenting with your
advertising budget, concentrate on offering free information to
attract as many interested prospects as possible for what you
have to offer. Realize from the beginning that your ad should
serve only one purpose: to target a specific audience consisting
of people who need and want what you have to offer.
You want inquiries: letters, notes, postcards---anything on which
might be scribbled the words, "Send more information." When you
start receiving them, quickly reply with professionaly prepared
sales material to tell your story and make your sales pitch. The
standard material will consist of a sales letter, descriptive
circular or flyer, and a return addressed envelope for
convenience in you the order.
ZERO IN ON YOUR MARKET
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