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|Selling by mail is a goldmine...
|but not if you sell only one product
|by Brian Gilmore, Mail-Order consultant
After you read this article you will clearly understand what is
surely the most important secret to building your fortune in
mail order. So please take 10 minutes to avoid further loss of
your time and money.
First, let's address the most frequent mistake that mail order
beginners make: failing to learn how the mathematics of mail
order work. I'll make it very simple. consider all the
expenses involved in selling your product: typesetting and
printing your advertisement; buying (renting) the mailing list;
and finally, postage. This to name only the three main expenses.
Now, if you honestly think you're going to get rich by selling a
$10 or $20 product to a few names, you are in the wrong path.
You certainly could get rich selling a single product. It has
happened countless times. But most probably you won't. Or
let's put it this way: your success would take several years.
Anyway, that is not the way mail order works.
The only way you can and will accelerate your growth and soon
make huge amounts of money is if you sell a RELATED LINE OF
PRODUCTS. Do not hesitate one moment: the people who are
making it really big in mail order are the ones that understand
and apply this concept. The principle that lies behind this is
that finding a customer is very expensive.
You sold something for $10 or $20 and then what? Do you forget
about your new customer? No!! The true way to make money is,
once you made the sale, to supply that customer with additional
related products.
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