You can only make money with the Mail Order Magazines if you understand
exactly WHO reads them. The Mail Order Magazines are trade papers
read almost exclusively by Mail Order Dealers, or by "Opportunity Seekers",
who are in reality aspiring Mail Order Dealers. They will only buy
merchandise that will help them in the operation of a Mail Order Business.
It is almost always a waste of money to advertise merchandise which
is intended for general public consumption in the Mail Order Magazine
- unless you are offering it on a wholesale or drop-ship basis.
Below is a brief description of twenty-two products or services
that can be sold successfully through the Mail Order Magazines!
- RUBBER STAMPS - Every Mail order Dealer purchases at lease one
name and address rubber stamp. He also purchases "stock stamps" with
slogans such as "Big Mails Wanted", "Commission Circulars Wanted",
"Third Class Mail, "Your Ad Solicited", etc. Rubber Stamps sell well
in the Mail Order Magazines because dealers use them in the conduct
of their business.
- MAILING LISTS - Mail Order Dealers constantly buy mailing list
of Opportunity Seekers, New Mothers, Book Buyers, Gift Buyers, etc.
You can sell mailing lists on plain paper or on gummed labels. Naturally,
you can charge more for the lists on gummed labels.
- BIG MAILS - Anyone who regularly advertises "Big Mails" in the
Mail Order Magazines will get orders for them. Big Mails consists
of envelope full of Mail Order Magazines, Ad Sheets, and Circulars
of every imaginable kind. The "Big Mail Order Dealer" earns his profit
by selling ad space and subscriptions in the publications which he
co-publishes. He also makes money from the items offered on the circulars
which he includes in his Big Mails.
- CIRCULAR MAILING SERVICE - Set up an efficient, dependable circular
mailing service so that dealers can get their circulars into the hands
of real Mail Order buyers, advertise it regularly in the Mail Order
Magazines, and you will soon have all the circular mailing business
you can possibly handle!
- PRINTING - Every Mail Order Dealer buys printing. He buys circulars,
envelopes, sales letters, booklets, catalogs, ad sheets, brochures,
price lists, letterheads, Mail Order Magazines, and a thousand other
things. If you do mimeographing, letterpress or offset printing, advertise
your service in the Mail Order Magazines! It is probably the Mail
Order Magazine's Number One All Time Profit Maker!
- INFORMATION FOLIOS - Mail Order Dealers will always buy information
that will help them succeed in the Mail Order business. Folios that
deal with any practical aspect of Mail Order selling can be sold through
the Mail Order Magazines. If you have produced your own folio and
are willing to drop-ship orders for other dealers, you will definitely
make money!
- DROP-SHIP AND WHOLESALE OFFERS - If you have a large stock of merchandise
which is suitable for Mail Order sales, and are willing to supply it
on a drop-ship (single order at wholesale prices) or on a wholesale
basis, then you should advertise in the Mail Order Magazines. Dealers
are constantly looking for new products to sell by mail. If you plan
to sell on a wholesale basis only, you should offer your product in
very SMALL wholesale lots, if possible. Most Mail Order Dealers are
part-timers and do not have vast sums of money to invest in untested
merchandise.
- SAMPLE COPIES OF MAIL ORDER MAGAZINES - Mail Order Dealers have
an insatiable appetite for new mail trade magazines, which is why hundreds
of them come into existence and then disappear every year. If you
publish or co-publish a Mail Order Magazine, advertise sample copies
of it in other publications and you will get requests for it. Regard
your sample copy as a "leader item", or as a "good-will builder".
It should be your way of getting your other offers into the hands of
prospective Mail Order buyers. You will probably sell some ads, but
do not expect to sell too many subscriptions. Except for a few of
the leading publications, very few people subscribe to Mail Order Magazines.
- GUMMED LABELS - Labels of any kind are "naturals" for the Mail
Order Magazines. (Name and address labels, shipping labels, addressing
labels, slogan labels, etc.)
- NAME LISTING SERVICE - Whether he admits it or not, every Mail
Order Dealer is a "Big Mail Addict". If you compile mailing lists
or work with another dealer who does, dealers will pay you to put their
names on the lists. You can advertise your name listing service in
almost any Mail Order Magazine and get orders for it!
- COMMISSION CIRCULARS - There are circular mailers who watch every
issue of every Mail Order Magazine looking for new sources of commission
circulars. There is no better way to advertise commission circulars
than by placing ads in the Mail Order Magazines.
- COPY WRITING SERVICE - If you have a natural flair for writing
ads, circulars, and sales letters - and if you have a basic knowledge
of Mail Order SELLING, you can sell your services through the better
Mail Order Magazines. There are very few good Mail Order Copy Writers
at present. Here is a very basic NEED - can you fill it?
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