The subject of electronic marketing will not be complete without at
least
mentioning the network or all computer networks, known as the Internet.
Founded over 20 years ago by the U.S. military, and managed in part
by the
National Science Foundation, the Internet has 20 to 30 million users
worldwide
People who use the Internet include, entrepreneurs, executives, researchers,
educators, technicians, consumers, activists, students, and military
personnel. Most use the Internet to exchange e-mail, pursue special
interests, search databases, and conduct business.
E-MAIL
One of the most popular uses of the Internet allows you to send and
receive
messages to and from people around the world from the comfort of your
home
computer. These messages, which are free to send, are almost always
delivered
faster and more accurately than regular mail. You can send messages
to anyone
who has an Internet address. This includes members of most online
services.
It is estimated that over 4,000 e-mails per minute gr through the Internet
What this means to you as an information marketer is that you can conduct
"direct mail" through the Internet to existing and potential customers.
This will eliminate your postage and printing costs. It will also
reduce the
amount of time needed to process your mail.
The Internet also has mailing lists to which you can have your e-mail
address
added. These mailing lists are made up of groups of Internet users
with
similar interests. The users send messages back and forth to each
other
regarding relevant topics. For example, if you are selling a publication
on
gardening, you might want to join a mailing list of users interested
in
outdoor hobbies. Whenever someone sends e-mail to this mailing list,
the
e-mail goes to everyone on the mailing list. Sometimes the mailing
list is
monitored by an administrator. If this is the case, you may be limited
to
the kinds of e-mail you can send. If you can't find a list that has
to do
with your publication's topic, you can start your own mailing list
and wait
for others to join.
Once you join a mailing list, usually for free, you can receive 1000's
of
e-mails from users you have already selected based on their interests.
You can then respond by sending an e-mail to each user's e-mail address.
Your e-mail might be a short message where you mention how your information
products can help them. Rather than responding to each e-mail individually,
you may be able to respond by sending one e-mail to the entire Internet
mailing list.
USENET
The Internet also has what is called, USENET newsgroups. This aspect
of the
Internet allows users with specific interests to forms groups and share
information with each other, usually by posting messages that others
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