If you're like most Netpreneurs you probably created and use your
free e-zine for one or two purposes.
#1 -- As a promotional tool for your product or service.
#2 -- To make money selling advertisements. The problem is, there are well over 100,000+ e-zines in existence.
And as time marches on, it'll inevitably become harder and harder to
stand out from the ever growing crowd. *Especially* if you run a
business or marketing-related publication. So naturally you begin to lose readers to the competition. Losing
readers means fewer product sales, if you use your e-zine for
promotional purposes. Greater competition also means potential advertisers have a bigger
pool of e-zines to advertise in. That's not good if you're lumped into a
category with hundreds of similar publications. Eventually the free e-zine will die out as a reliable, profit
producing tool for many Netpreneurs. Perhaps you're already seeing the
writing on the wall. Me... I'm already a witness. And that's why I've
begun to set my sails in a different direction. "Instead of relying on an e-zine to market my other products, or
using it to sell ad space, I've transformed it into an ULTIMATE profit
tool." No longer do I freely give away my valuable intellectual property. I
now sell subscriptions to my electronic newsletter. And after 6 months of doing it, I'm actually making more money with
the fee-based version than I EVER did with the free e-zine.
Even more remarkably, the fee-based version is based on the same
exact content I did for a free e-zine in 1999. (I say this to
demonstrate that it is possible to transform a free e-zine into a
successful, cash-paying subscription model.) Would you like to learn how I got 800+ subscribers to pay $19.95 a
month for my electronic newsletter? Here are a few easy-to-implement
techniques you can follow... * Choose a Perennial Money Making Niche. There are certain topics people are ALWAYS willing to pay for.
Technology is one of them. It's one of the only things in the world that
is constantly changing, plus it has become an integral part of everyday
life.
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Monique
Harris is the author of "The Paperless Newsletter Publishers
Guide," which features dozens of ideas and tactics to help you
develop, promote and profit from a fee-based, electronic newsletter. For
more information see her Web site at <http://www.SellYourBrainFood.com
>.
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