I bought my first new car when I was 21 years old. It was a bright
red convertible. Along with the joy of owning my dream car came the
responsibility of paying for it. I remember how the feeling of
"buyer's remorse" plagued me for days after I drove the car
off the dealer's lot. ("Buyer's remorse" is what we feel after
making an impulsive decision -- until we can justify our decision with
logical reasons.)
About a week later I got a personal letter from Ray, the salesman who
sold the car to me. He thanked me for the business and congratulated me
for making such a wise decision. He then went on to list all the
benefits I'd enjoy as a result of my wise decision. Ray's letter didn't
change the car payments I faced for the next 3 years. However, it did
change the way I felt about them. I lost my buyer's remorse almost
immediately. Ray's letter also changed the way I felt about him. I
bought 3 more cars from Ray during the next 10 years. I used versions of Ray's "thank you" letter throughout my
business career. They helped preserve a considerable amount of business.
They also helped solidify many valuable business relationships. BENEFITS OF THE UNEXPECTED "THANK YOU" How would you react if you received a personal "thank you"
from a company or person a few days after you spent money with them?
You'd feel good and probably want to do more business with them sooner
rather than later. Why not give that same feeling to the most important
people you know -- your customers. Here are some benefits you gain when you send a personal "thank
you" to a customer or client who just gave you business... ** You reduce or lower any buyer's remorse your customer or client
feels after their purchase.
** You develop a closer relationship with your customer. ** You gain free word-of-mouth advertising when your customers tell
everybody about your unexpected "thank you" letter and how
good they feel about doing business with you. ** You have an opportunity to resell more (or other) products or
services. You can even promote this by including a special price or
discount offer in your "thank you" letter.
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Bob Leduc retired from a 30 year career of recruiting sales personnel
and developing sales leads. He is now a Sales Consultant. Bob recently
wrote a manual for small business owners titled "How to Build Your
Small Business Fast With Simple Postcards" and several other
publications to help small businesses grow and prosper. For more
information... Email: BobLeduc@aol.com
Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM
Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
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