With the new Yahoo! "Pay-For-Review" model it might be
relatively easier for sites to get into the directory but getting
traffic from your listing is altogether a different story. And now with
it's new annual recurring payment policy you have to be extra careful
while submitting your site for a review.
Here are 8 things to keep in mind while submitting your site to
Yahoo! 1) Selecting your domain name is the most vital step in getting a top
ranking in Yahoo! and also other directories like Dmoz and Looksmart. Make sure your domain name is "Keyword Rich". You can make
your domain keyword rich by simply inserting hyphens to separate words
in your domain name. Yahoo! gives more relevance to sites with keywords
in their domain name. Take our domain name for example: http://www.home-based-business-opportunities.com/ It is made up of 4 different high-in-demand keywords: "Home
Based Business", "Home Business", "Home Business
Opportunities", "Home Based Business Opportunities". While crafting your domain name, even you should try to keep your
domain name such that it is made up of one, 2-4 words main or
"parent" keyword; which in turn is made up of 2-4
high-in-demand "child" keywords. You may or may not get a top ranking for all your targeted keywords
but you can be sure of getting one for your main or "parent"
keyword (If you do everything else right). Even if you have to get a separate domain name for this purpose, GET
IT! It is absolutely crucial for your ranking. 2) Sites which are placed higher in directory structure are given
more relevance than sites which are placed lower or deeper. For example a site listed in category - B2B/Business_Opportunities
will be given more relevance than a site listed in category - B2B/Business_Opportunities/Directories Here's a great tip to select the most trafficked category for your
website... Once you have short-listed 2 or 3 category to place your site in to,
check out the cost of Sponsor Listings of those categories.
It's really simple. Visit the following URL: https://ecom.yahoo.com/fast/sponsor Enter the URL of any website that is listed in your desired category
(The URL should be same as it appears in Yahoo! And the category should
be a commercial category). -----SIDEBAR-----
Please note that Yahoo! accepts Sponsor Listings for only certain
commercial categories and so this tip may or may not work for your
category.
-----SIDEBAR----- You'll be asked for your Yahoo! ID. Once you submit the information,
you'll be provided with the Sponsorship charges for that certain
category. Repeat the process for your remaining short-listed categories. Now compare the prices of all your short-listed categories. Naturally
the one with a higher price is the most trafficked one! 3) Yahoo! considers keywords in the directory structure while
ranking.
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Vishal
Rao publishes an informative e-zine: iNet Profits. Subscribe to his e-zine
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