If
you're looking for a way to make money from home and
you've been online for any length of time you will have quickly
become aware of the preponderance of business opportunity
sites and ads for many and varied business opportunities.
In particular, you've probably been bowled over by all the
promises of the fabulous internet riches that can be yours,
if you only join so-and-so's innovative new groundfloor
opportunity that everybody who is anybody wants in on.
This
week I received an email from a subscriber asking for
my opinion on a particular business opportunity. She was
asking what I "really thought" about it because she had
been "burned so many times in the past I just don't know
who to trust". Sound familiar?
I've
received several emails like this over recent months from
people who have been dudded by the charlatans who seem to
come out of the woodwork at the mere whiff of a victim, er ...
prospect. This latest one though got me wondering exactly
why
it is that so many people seem to be looking to make a profit
from promoting or participating in someone else's business
opportunity or product rather than creating their own, using their
own ingenuity. And this applies not only to scams but to
legitimate business opportunities (yes, they DO exist). After
all, no matter how legitimate the opportunity, at least some of
your hard work and effort is going to benefit someone else.
Now,
admittedly, promoting someone else's product (such as
by way of affiliate programs) is a good way to get started in your
online career, but it's not going to make you really serious
money. By "serious" I mean sufficient money to represent a
worthwhile return on the investment of time and effort you must
expend to earn significant commission income. By spending
the
same amount of time and effort promoting your OWN business,
your return must necessarily be much greater. After all, you
keep
100% of the profits for the same work!
Why
is it that some people, let alone those who have already
been burned, keep looking for someone else to deliver the
answer to their prayers rather than creating it for themselves?
Or worse, give up entirely? I'd be willing to bet that, for
a goodly
proportion, the answer is "I don't have any products of my own
to sell" or "I don't have any good ideas" or "I don't know where
to start".
Now,
it may be that you're just dabbling with the idea of an online
business and, for you, promoting a few affiliate programs while
you
gradually get more involved is a good place for you to be right
now.
Many of us started out doing exactly that. But for those of
you
who are ready to get into this in a serious way, have you thought
about doing it for yourself? Why not let go of the idea there
is
a perfect opportunity out there with your name on it if only you
can find it, and instead devote your time and your energy to
creating it using your own brainpower?
I
believe, absolutely and without equivocation, that ANYONE can
make money with their own business. The key is to make sure
that
what you choose for your business is something you are passionate
about. If you are passionate about what you do, your natural
enthusiasm and motivation will lead you to develop ways to exploit
that passion in a way that can generate income.
Let's
say one of your absolutely favorite things in the whole world is
gardening. You've always loved to garden, you have ever since
you
first got your own place and you do it every chance you get.
Think
about how you might translate that natural interest into a profitable
business endeavor.
Here's
just one suggestion how you can turn your green thumb to
your financial advantage: start a gourmet herb business! You
could
indulge your passion for gardening by planting a herb garden in
your
backyard, drying and packaging the herbs you grow and marketing
them to a niche market. Your niche may be the gourmet market,
for example. You might decide to experiment with various
combinations of herbs to come up with some exotic gourmet herb
blends that are truly original.
You
would need to invest in a small greenhouse perhaps and learn
about how to dry herbs and all the other facets of a herb business.
But once you've mastered that, and experimented with various
blends to create a unique product, it's simply a matter of packaging
them attractively for your market.
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Elena Fawkner is editor of the award-winning weekly ezine,
A Home-Based Business Online, a down-to-earth publication
containing practical home-based and online business ideas,
telecommuting job listings, original articles, free e-books and
much more. She also runs the A Home-Based Business Online
website at at http://www.fawkner.com.
You can subscribe to her newsletter at the site.
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