As
a business owner, you want people to spend money on your business
rather they go and shop at other places. Because of the e-commerce
boom, shoppers have too many choices these days. Your business must
stand out from hundreds or even thousands of competitors.
Cheaper
is Better?
Maybe,
you are thinking the cheapest price will attract customers. Sure,
it does, but that's the way most of dot coms end up deleted from
syberspace. They priced their products or services too low. Their
profit barely covered their expenses. Webmasters hope increased
business volume will give them big bucks someday, but that "someday"
never comes. If each sales doesn't make any net profit, increased
sales volume won't make any profit either. Zero times one million
is still zero. That's simple arithmetic, isn't it?
The
Best is Good?
OK,
the cheapest doesn't work. How about being the best or better? Well,
providing the best products or services is essential, but telling
people yours is the best doesn't work. Phrases like "the best deal,"
"the best quality," etc., are overused already. Today's shoppers
are accustomed to those phrases. They don't think any product can
REALLY be the best. They just think "Here comes another one," and
they are gone.
Be
Different and Be Unique
To
win the game, make your business appear different from others. Be
unique. Again, using over used phrases won't make your business
unique. It only makes your business alike - like other businesses.
So, how do you make your products or services different from others?
You can call your products or services by a special name, or in
some cases, tell the world what you have been doing. Honestly and
in detail.
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Article by Akinori Furukoshi of http://www.thatswise.com |
