As this year comes to a close, it's time to look ahead to 2003.
The start of a new year is an exciting time and is an opportunity
to begin with a clean slate. As you develop your strategic plan,
consider the following items to ensure that the upcoming year
will be a success.
1. Diversify your client base This is especially important if the majority of your income is
derived from one or two clients. You never know when a large or
long-standing client will no longer need your services. Having
many clients serves as an income insurance policy. In the event
one client terminates a contract, you have other income sources.
Look to target other companies within your industry or branch out
to new industries. 2. Maintain your marketing efforts With free agents entering the marketplace due to job cuts,
there's a lot of competition out there. Spend one full day each
week marketing your services. Either devote an entire day to
marketing or spend a little time throughout the week. Consistent
marketing prevents you from going a long time between clients.
3. Participate in a joint venture This is when you join forces with one or more free agents to work
on a client project. It is a great way to work on projects with
other people, especially if they have different skill sets.
Also, it removes some of the pressure from having to get all the
business yourself. However, either have a working relationship
with or get a trusted colleague's perspective about the other(s)
with whom you'll be working. Remember, your reputation is
involved too.
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