Freelancers are responsible for marketing and promotion of their
own businesses, and though some of this can be done via the Internet,
you still have to meet with current and prospective clients, visit
service bureaus or other service providers, and there are those
Networking events that we're all so fond of.we're learning more
all the time about how to market our businesses, but what about
marketing ourselves? Your professional image as a Freelancer and
Business Owner (because, let's face it, that's exactly what you
are) can make or break your client relationships and cause you
to be taken seriously, or not.
Image Development is the science and art of creating a Powerful
First Impression. In the first thirty seconds people make judgments
about you on a subconscious level, based on what they see, hear
and sense. To create a Powerful First Impression, you must create
a positive visual impact. Here are 10 Keys to Creating a Powerful First Impression
1. Smile! - A genuine smile, one that reaches your eyes
and shines through your face and body language, is one that will
encourage people to smile back. It makes strangers more comfortable
with you, makes you seem more approachable, and gives a sense
of comfort to those around you.
2. Use direct eye contact - You can convey power, authority
and presence by using direct eye contact, and direct eye contact
also conveys trustworthiness and confidence. Be careful not to
stare hard at another person, or you could convey a more confrontational
attitude.
3. Wear colors compatible with your basic coloring - Human
beings are one of two colorations: warm or cool. People with warm
coloring look best in yellow-based colors like gold, warm reds,
golden browns, and rich ivory. People with cool coloring look
best in blue-based colors like true reds, blues, greens and winter
white. Your eye, hair and skin tone help determine whether you
are cool or warm, and that helps determine what colors look best
on you!
4. Have great Hair Days! - Don't fight your natural hair
texture. If you have extremely curly hair, find a hairdresser
that has the skill and patience to cut naturally curly hair and
celebrate it. You can develop a unique presence by your hairstyle,
so if it's straight, wavy, kinky, curly or nappy, enjoy it, and
get a hairstyle that works with your natural texture. It'll save
you time and aggravation over fighting to straighten extra-curly
hair, or trying to get kinky hair to lie flat like newspaper.
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Image & Color Services http://www.imageandcolor.com
Dianne M. Daniels is a Certified Image Consultant / Color Analyst
/ Professional Speaker and the publisher of The Image & Color
Digest, a monthly electronic magazine (ezine) with lots of real-world
information on how to project your most polished personal Image.
Visit the site to subscribe and receive 2 free reports as a bonus.
For a sample issue, send a blank email to: newsletter@imageandcolor.com.
Have questions? Contact Dianne directly at ddaniels@imageandcolor.com.
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