There is one thing you can count on when you begin your own
business. You won't be bored. There are plenty of details
to accomplish, a number of tasks that await each day. You
won't find yourself looking at the clock much, that's for
do you do? That's easy! What ideas do you have? More importantly,
what would you like to do? What are your current interests?
What hobbies do you have that you'd like to work at more and
make them pay?
your ideas - Make lists! Put your idea at the top and
think of all the possible connections to it. Leave no idea
out! Nothing should be considered silly or off-limits! This
is your business now! The most obscure idea can often yield
the greatest results.
you hate the job you're currently in, wouldn't it be great
to work at something you truly love? Especially if what you
love has an interest for others -- enough interest to have
someone put down a few bucks for your product or service.
People more than likely have an avid interest in the same
things you do, and will shell out a few dollars to read anything
about the subject. The more they read, the more they want
to know. And there are thousands of ideas that can sustain
the same kind of interest!
for new clientele is an ongoing process. It never stops! Some
people may not care for that end of the business, but you'll
be different. Why? Because you're working in your own business,
doing what you love to do in an area that you have a great
amount of knowledge and curiosity in. When you talk about
it, there will be no hiding the fact that you truly believe
in your product or service. Talking about it is fun. Talking
about it is prospecting. Hence, prospecting is fun!
do you get people to open up today when you're in a conversation
with them? You ask them about a subject you know they like
-- and then let them talk. Prospecting in your business is
going to be much like that. You're going to feel compelled
to talk to people about a subject because it's your favorite
topic. Those that share that interest are going to like listening
-- and talking about it! They're prospects! They're interested!
They're potential clients!
advertising your product or service, try and be market-specific!
In other words, advertise to an audience most likely to be
interested in your subject matter. You can reach an audience
through some type of direct mail. This also carries a significant
expense in terms of postage costs. Thus you want to be sure
that you are reaching an audience base most likely to respond.
This should be a secondary approach, however. Reaching out
via the Internet is more cost-effective. See our Report/Ebook
"7 Step Formulas to Online Success", free to download
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R. Renfrow, Freelance Writer and Director of the Home Biz
. Always give them more than they expect!
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[(c)2002 SRR/all rights reserved]
Stephen Renfrow may be contacted at http://homebiznet.nu
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Manager/Sales/Computer Operator in the Banking, Real Estate
and Insurance industries. Started online business in 1994
- been self employed since. Enjoy helping others in their
SOHO endeavors. Futures Trader since 1996.