Today more than ever, in the field of search engine optimization
(SEO), there is a very important step that needs to be taken in
order to help a website's visibility in the major search engines.
That important step is to submit it to DMOZ, sometimes called
the Open Directory Project or ODP. DMOZ provides a lot of search
results for a good percentage of the most important search
engines and directories, including Google. First, DMOZ is NOT a
robot-driven crawler but rather a large, human-edited directory
of the Web. For any submission to be successful, a few important
points need to be considered ahead of time:
Step A
Your full contact information needs to be there. Make certain
that your full contact information is easily accessible,
preferably with the help of a clearly identified contact button.
An e-mail address is certainly not enough. Many ODP editors will
tell you if they don't see a real physical or postal address or
telephone number, then that website in its particular category
is usually tossed away and probably will never make it inside
the directory. Most importantly, if you wish to sell anything,
you need to build credibility and honesty with your clients. In
such a case, providing proper and full contact information on
your site is imperative. Step B
Do not attempt to SPAM the directory. You should only submit
your site once and forget it for at least two to three months.
According to DMOZ rules and regulations, you are only allowed
to submit to one category. However, in certain isolated cases
and, if your website happens to be a very large one and offers
lots of information, you may be able to submit a second section
of it to a different category. As a rule of thumb, it usually
takes time for most submissions to be processed. This is
especially true of categories where there are many daily
submissions. It is recommended you not submit a website more
than once, as it could end up at the bottom of a large list
of sites awaiting review and approval, and sites are processed
according to their submissions dates.
Step C
Your website needs original and quality content. If you are
trying to publish an assortment of affiliate links or, if your
site happens to be a "mirror-site" of other websites that are
common on the Internet, then the chances of your submission
being accepted are poor. If in fact you really have to deal with
affiliate products or services, we recommend that you add lots
of new content, perhaps a product review category, an industry
news section or any other additional information that will tell
the DMOZ editors that your site has something original to offer
and has ample content that will be of use to their users.
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Serge Thibodeau has been performing professional search engine
optimization and priority positioning services since 1997. Serge
optimizes commercial web sites of small businesses, medium-size
companies as well as Fortune 500 enterprises. Serge Thibodeau
serves as CEO for RankforSales.com at:
http://www.rankforsales.com/
Additionally, Serge has been largely involved as the project
leader in the development of Pagina+ (tm), a powerful search
engine optimization service for businesses of all sizes. Pagina+
(tm) is offered by Rank for $ales's parent company: GCIS Inc.
Serge also has a search engine blog at:
http://www.sergethibodeau.com/
You can contact Serge Thibodeau at: sthibodeau@rankforsales.com
or toll free at: 1-800-631-3221.
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