If you're struggling to get more reciprocal links for your
website, I have some good news. Reciprocal linking as a search
engine optimization tactic is dead. It's a huge waste of time
and it doesn't work.
But don't confuse reciprocal linking with link popularity. Link popularity continues to be one of the most important
aspects of any successful search engine optimization campaign.
But the way it's done is changing dramatically. Up until now, webmasters have been scouring the web trying to
find sites that are willing to swap links in order to help boost
their rankings. But as soon as they find a link swapping partner,
what do they do? They bury their partner's link while expecting
the partner to place their link front and center on a highly
ranked page, thank you very much. It seems like a hopeless situation; both parties want to deep
six the other's link, rendering it virtually invisible to search
engine spiders and human traffic. I think I can safely say that
this is NOT what Google had in mind when it included link
popularity in its algorithm. But I have found a solution to this fruitless effort we call
reciprocal linking. My search for the solution began right at Google's doorstep.
Let's take a quick peak at what Google says about link
popularity and how it works: Google interprets a link from page A to page B as a vote by
page A for page B. But, Google looks at more than the sheer
volume of votes or links a page receives; it also analyzes
the page that casts the vote. Hmm... and all this time webmasters were focusing on high numbers
of incoming links, period. (Google) analyzes the page that casts the vote. Votes cast
by pages that are themselves "important" weigh more heavily
and help to make other pages "important." So, how do you know if Google considers a page "important" enough
for you to pursue a link on it? The answer is PageRank Score.
(Downloading the Google toolbar will allow you to see any site's
PageRank Score.) If the page in question has a Google PageRank
Score of six or higher, it's a real good candidate.
Does that mean you place your link on any web site that has a
PageRank Score of 6 or higher? No, and here is why according to
Google: Important, high-quality sites receive a higher PageRank,
which Google remembers each time it conducts a search. Of
course, important pages mean nothing to you if they don't
match your query. So, Google combines PageRank with
sophisticated text-matching techniques to find pages that
are both important and relevant to your search. Google goes
far beyond the number of times a term appears on a page and
examines all aspects of the page's content (and the content
of the pages linking to it) to determine if it's a good match
for your query. Getting a link from an important site that's relevant is the key.
And the payoff for you will be more than just higher rankings. Many site owners and marketers have forgotten that a well-placed
quality link can actually bring them business. I mean, generating
leads and sales is the reason you want to rank highly in the
search engines in the first place, right? So I have a fairly radical proposal for you.
| It is of course not full article. You should login first to show full article. If you have not account, please register. It is FREE!!! |
Michael Pedone is founder of eTrafficJams.com, a professional
search engine optimization company (http://www.etrafficjams.com/)
that specializes in getting targeted, eager-to-buy traffic to
your site! Setting up and maintaining an effective link
popularity campaign takes a lot of work. If you'd like our help
or just want to learn more about link popularity, contact us.
We'll be happy to conduct a free search engine optimization
analysis (http://www.etrafficjams.com/freeanalysis.htm) of your site.
|
