Have you optimized your web pages in order to receive traffic
from the major search engines (SE) like Google, Yahoo or Msn?
If you have, then I'll show you a simple method you can use to
increase your traffic further by up to 50% or 100%! The most common practice is to optimize each page with one
keyword and by "keyword" I mean a search phrase. The reason for
this is that in order to be rated high in the SE, the keyword
needs to be found in the page's title, in the headlines and to
be included a number of times in the main text. You can have a maximum of two relevant but different keywords
included in the title. If you include more than that the
optimization for those additional keywords will dilute your
result. This is because the optimal length of the title is limited
to only a few words for effective SE optimization. The best option is to optimize for just one keyword per page. The two most useful tools for keyword research are
http://WordTracker.com and the Overture keyword inventory tool
http://inventory.overture.com. Both will give you an estimate on how many searches are made on
keywords on the Web. WordTracker is a pay service which also measures the number of
competing web sites for keywords. Overture's inventory tool is
a free service. The main purpose is to give bidders a way to
measure how many times each keyword is being searched. Overture
is the leading pay-per-click search engine. Its keyword inventory
tool is not made for SE optimization research. However, that is what a lot of people use it for. WordTracker
keyword statistics are better than Overture's. Overture uses
an aggregation from Overture's partners and often the traffic
statistics are diluted by automatic queries. If you take full advantage of Overture's and WordTracker's
keyword statistics you can increase the traffic you receive
from the SE substantially. Here is how! Let's take an example! In this case we want a web page to be optimized for the keyword
"backup program"! Here are the numbers taken from Overture:
999 backup program
178 backup free program
83 backup make program thoughtfully
70 backup computer program
69 backup dvd program
54 backup program xxasdf
53 add backup program remove
47 backup dvd program xxasdf
38 backup free program ware
37 backup software program
35 backup data program
30 backup drive hard program
30 backup program window xp
29 cd backup program
29 backup program window
26 best backup program
25 backup dvd free program Here are the numbers taken from WordTracker 52 backup programs
49 backup program
17 free backup programs
16 windows nt 4.0 backup recovery disk programs
11 free backup program
11 backup installed programs
9 windows xp home edition backup programs
8 how do you backup installed programs
7 free outlook express backup programs
7 mac backup programs
5 win2k freeware backup programs
5 cd backup program
5 database backup programs Of course the statistics from Overture and WordTracker are not
always accurate. What is important is that from these tools you
can extract a lot of extra words so the exact number is not so
important. Use them together with your main keyword or spread
them out throughout your page. Any combination of your main keyword together with one of the
extra words will give you a boost in ranking. This is because
you have already optimized your page for the main term "backup
program". If someone searches for "best backup program" and you have
included "best" in front of "backup program" only once in
the text you will show up high in the results. You will also
probably show up high even if the word "best" is not next to
"backup program". Extra words as candidates to include in our case are:
"Free, computer, dvd, add, remove, software, data, drive hard,
windows xp, cd, windows, recovery disk, installed, home edition,
outlook express, backup, win2k and database".
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Per Strandberg is a software designer and Internet marketer!
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