8 Easy Ways to Optimize Your Website
By Scott J. PattersonTraffic from search engines is widely considered the best (and
cheapest) way to generate traffic to your site. The increasing
popularity of search engines has led to the development of a
whole industry that revolves around ways to "optimize" websites.
The end result is that many people now think that only
"professionals" can help their website rank high within search
engines. But, the truth is that anyone can structure their site
so they rank high for many keywords.
Below, I have listed 8 simple steps that you can take to
optimize your web pages. By following these, you will improve
your chances of increasing your rankings:
1) Target one word for each page: A huge mistake that many
beginners make is cramming numerous keywords onto every page.
Instead of doing this, you should focus on one specific keyword
for each page. That way, you can make sure that the page is
focusing on that one word without any distractions. If you want
to target multiple keywords then it is necessary to create a
separate page for each.
2) List your major keywords in the links back to your site:
Many search engines, Google being the most famous, have started
to take into account the words that are mentioned in the title
tag of the links that point to your site. So, a great way to
improve your rankings for your keywords is to place it in the
title tag.
3) Make your first 100 words on the page keyword rich: Another
mistake that most webmasters make is to have a menu on the
left-hand side of a website. Since search engines primarily
focus on the first 100 words of a website, a left side menu is
a misuse of valuable space.
Instead of doing this, you should have your title, description
and web copy within the first 100 words of your site. An easy
way to do this is to have your menu on the right instead of the
standard left-hand side.
But, since the left-handed menu is now commonplace, you can also
choose to put your first 100 words above the left-handed menu, so
this text will be the first thing read on your website.
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Scott J. Patterson brought his website to the top of many search
engines for important keywords. To find out how he did this AND
also how he created his online store with NO computer experience,
be sure to check out a Fr** copy of his ebook:
http://www.buildingastore.com/8O.html
