RSS is changing the way we consume information online. Instead
of being overloaded with mounds of information in our inbox, we
can pick and choose exactly which content providers we want to
hear from.
On the other side of the story are the publishers. Not only is
RSS changing the way visitors view information, but it is also
opening up vast opportunities for publishers wanting to
syndicate their content across the Internet. RSS is turning into one of the most popular distribution
channels for webmasters, publishers, article writers and news
syndicators. With RSS, you have the opportunity to have a
continual digital conversation with your readers. You can use
RSS to syndicate a wide variety of media formats including text,
video, and audio. No longer is the Web all about text. You can use RSS to
syndicate your very own talk show, weekly podcast, or a
collection of video tutorials. With over 100 RSS and blog search engines available online, it's
time that you started integrating RSS into your marketing mix.
This article will outline how you can combine the power of RSS
with your current marketing activities. To begin, let's start with email marketing. Some people have
predicted that RSS will one day overtake email as the top
communication model. However, this is not likely to happen
considering the differences between these two technologies.
Instead, the two should be combined to form a powerful marketing
duo. Email Marketing and RSS Intertwine You can complement your email marketing campaigns with one or
more RSS feeds. By providing your readers with alternatives,
you will reach a much larger number of subscribers. There are a number of ways that you can integrate RSS into your
current email marketing campaign. 1. Use RSS to announce each new issue of your ezine. Announce
your e-zine in your RSS feed as a single RSS content item. When
your subscribers click-through, they can access your newsletter
in full on your website, drawing additional visitors to your
content. 2. If you are currently using email autoresponders, provide
those very same autoresponders as RSS feeds. You can do this
at http://www.zookoda.com/ . Using RSS, you can syndicate a wide variety of content. One of
the most obvious uses of RSS is to deliver content updates to
your users. RSS is an excellent communication medium for
delivering daily updates of your web site content. You can't
expect your visitors to come back to your site every day to
check for updates, but with an RSS feed they can quickly pick
up any changes that interest them. However, this is just the beginning of what is possible with
RSS. Deliver Content Updates, News, and So Much More... You can also use RSS feeds to deliver news announcements, forum
discussion updates, new product releases, quick tips, quotes,
new coupons, job listings, classifieds, and real estate
listings. RSS can even be used to deliver content that is not available on
your site. Let's face it, you cannot possibly publish all of the
great information that is available on your site's particular
topic. However, you can supply your users with a content aggregation
service that directs them to the best content within your
industry.
With all of the digital junk that is currently being delivered
online, you would be delivering an extremely valuable service
simply by syndicating the most important and relevant
information within a particular niche. Keep in mind that relevant information goes beyond whether or
not the content relates to your visitors' interests. Relevant
information can also speak to each individual user. Just like
email marketing, you can use personalization within your RSS
feeds to increase your response rate. Speak Directly to Your Visitors with Personalized RSS Feeds One of my favorite examples of personalization can be found at
Babycenter.com. As soon as you enter the site, you are asked for
two pieces of information: Your due date or your child's birthday and...
Your email address After you submit your information you start receiving a weekly
e-zine that is relevant to your pregnancy stage or the age of
your child. If you have a 2-year old, you'll be receiving
articles, tips and product recommendations for that age. Do you see the power in this? By using profiling, webmasters
are able to send information that is highly relevant to their
readers on a case-by-case basis. You could use this same idea with your RSS feeds.
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Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) and SEO-News (http://www.seo-news.com)
newsletters. You can contact Kim at: kim @ seo-news.com
This article may be freely distributed without modification and
provided that the copyright notice and author information remain
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