Google currently is reported to have indexed 8 billion pages
and counting. Google utilizes an array of bots A.K.A. spiders
or crawlers.
Among the specialized bots Google uses include: The web spider
Googlebot, the Adsense spider MediaBot, the image spider
ImageBot, the AdWords spider AdsBot, the RSS feed spider
FeedFetcher-Google, and Googlebot-Mobile spider for mobile
devices. MSN & Yahoo, the other two of the 'big three' have
their own proprietary versions of spiders. Why is it important for an Internet Marketer to know how
spiders crawl your website? A search engine crawler is your best visitor. Giving a crawler
easy and uninhibited movement in your website is necessary for
good search engine rankings. Your website must be spider (search engine) friendly if you
want any traffic from the search engines. A search engine
spider does not read your website the way we humans do. The
spider reads web-page source code (HTML) that renders your
page, therefore 'bad code' can be an impediment to the spider,
sometimes causing it to give up crawling your website. Spiders love content (text) and do not read JavaScript at all,
therefore a website that is packed with images with no ALT tags
to assist the spiders, and heaps of JavaScript may not be
indexed successfully. So, when designing your website you must
incorporate structural website design principals that elicit
search engine friendliness. An astute marketer should also desire to see how search engines
see his or her site. This may be accomplished by a Lynx Viewer
which is a text-mode web browser. Additionally, a Lynx Viewer
can help you determine if your web pages are accessible to the
vision impaired, an assemblage of visitors that should not be
ignored ---yes, there are millions of visually impaired people
surfing the Internet regularly.
A quick search in Google for "Lynx Viewer" will yield numerous
sources from which you can download this important tool for
your use. Even though you must design your website with your visitors in
mind first, it is crucial that you accord the search engines
top level priority too, since the vast majority of these
visitors will arrive via search engines. Practice good SEO
(Search Engine Optimization) but not at the expense of your
visitors' experience -- it is a balancing act that must be
accomplished with prudence. Also of significant importance is the fact that web browser
standards are not yet fully harmonized. A web page that looks
great in Internet Explorer might look atrocious in a Mozilla
based browser like Firefox or Netscape. Additionally, with the
proliferation of hand held devices for browsing the Internet,
compliance with W3C standards is becoming more and more
critical. A marketer must therefore be conversant with the
intricacies of cross-browser design -- designing for one
browser (IE) is no longer ideal, as the Google backed FireFox
is eating up Microsoft’s browser turf at an alarming rate.
| It is of course not full article. You should login first to show full article. If you have not account, please register. It is FREE!!! |
James Opiko owns http://www.AfroArticles.com, an article
marketing directory. Dig here -
http://www.afroarticles.com/article-dashboard/Category/SEO/239
AND here: http://www.apondosystems.com/marketing/
Articles-on-Search-Engine-Positioning/ for more articles on
Search Engine Positioning
|
