I see a lot of webmasters complain in forums and chat rooms that
they don't have enough content on their web sites, but they
don't have the means or the knowledge to find more.
There are actually many ways to obtain more web site content.
You could hire someone to write it for you. You could purchase
some ready made content about your site topic or you could spend
some time and write content yourself. But did you know that
there is a way you can get hundreds of pages worth of high
quality, fresh content every day without paying a cent? There
is. It's called article syndication. Article Syndication Articles relating to thousands of topics are freely available
for syndication on web sites. Authors provide them for this
purpose to gain a wider audience and achieve more back links.
Generally, the only requirement for webmasters is that the
author's by-line, resource box and link are included with the
published article. In terms of copyright, you simply need to
follow the author's publishing guidelines when republishing
their article. This usually involves an "About the Author"
paragraph at the bottom of each article with a sentence and link
to the author's site. These syndication requirements are
generally specified in the article itself. How to do it: 1) Browse the Internet to find articles you can syndicate. I
use the article announcement groups at Yahoo Groups
(http://groups.yahoo.com/), but you can also find them at
sources such as Submit Your Articles
(http://www.submityourarticle.com/articles/). 2) View the articles being distributed by the group and review
their freshness and quality. 3) Join the email list or subscribe to the RSS feed of any
article groups that seem to be distributing content relevant
to your web site. 4) Check your email or feed reader regularly to browse and
select new articles.
5) Cut, paste and publish the articles into your web pages,
giving credit to the author as requested in their syndication
guidelines. 6) Voila! Fresh, daily content.
Articles for Blogs If the article content is to be used on a blog, there is an even
quicker way to publish it. Depending on what blog software you
use, you can simply forward the email containing the article
directly to your blog control panel using the publish via email
option and then edit the post to correct any formatting issues.
The other advantage of this method is that search engines LOVE
blogs and tend to index them more often than regular web pages.
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Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well
as running a daily Search Engine Advice Column
(http://www.searchenginecollege.com/blog.htm), Kalena manages
Search Engine College (http://www.searchenginecollege.com/) -
an online training institution offering instructor-led short
courses and downloadable self-study courses in Search Engine
Optimization and other Search Engine Marketing subjects.
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