Google is celebrating its 10th anniversary this year. Happy
Birthday Google!
One way Google is celebrating this event is through funding 10
million dollars for the idea that can help the most people. An
idea that could have the most impact on our world. It's an ingenious way to celebrate Google and what it stands
for... a birthday gift to everyone. You can find out more about Google Impact Project here: 10 to
the 100 (http://www.project10tothe100.com/index.html) Google Has Already Impacted Many People Like a lot of webmasters and marketers out there, I am very
grateful to Google. Mainly because Google has been very good
to me and has made my online livelihood possible with organic
rankings, Adsense revenue, Adwords... Maybe I could have done it without Google, but it would have
been a much more difficult job. And it's very hard to imagine
a world without Google. It's also hard to believe Google has only been around for 10
years... it has made all the difference to my online marketing.
I have used Google and Google Tools every day for the last six
or seven years. And it seems Google is only getting stronger and better. The
new Google Chrome browser will only add to the long list of
Google's helpful offerings to the public. With this thought in mind, here is my (biased) list of the most
10 useful marketing tools Google has produced. 10 Most Valuable Free Google Marketing Tools Google has become the dominant search engine on the Internet. It
would be hard to imagine a web without Google. For that matter,
it would now be hard to imagine a world without Google. As
frightening as that may seem to many people, it is none the less
true. For better or worse, Google has permeated into almost every
aspect of our everyday life. Being Googled is now a common
expression and an act carried out by millions of users around
the world each day. New Google products and services are coming
on stream at a staggering pace, further increasing Google's
impact on our lives. Despite this dominating presence, many people still don't
realize Google offers some excellent free marketing tools for
marketers and webmasters. Marketing tools which can prove
extremely valuable to any webmaster or marketer trying to
promote their sites or products online. Useful tools that will
make your promotions easier and much more profitable. Don't be fooled by the 'free' label, these marketing tools might
be free but they are also valuable. One even wonders why Google
would be giving away these tools and services for free? It
probably makes good business sense in the long run. By providing
these free tools Google is fostering a lot of company good-will
and building up the Google brand name in the process. Good PR is
good business. Every marketer and webmaster should be taking advantage of
Google's good-will and snapping up these professionally run
services and marketing tools. Here's a quick run-down of
the 10 most valuable free Google Internet marketing tools: 1. Google Analytics (http://www.google.com/analytics/) Perhaps the premier marketing tool offered by Google. It will
prove helpful to both the marketer and the webmaster. Google
Analytics gives you a daily snapshot of your web site. Google
Analytics analyzes your traffic, where it comes from and what
it does once it enters your site. You can monitor up to three
sites for free. Google Analytics is extremely valuable in analyzing your
marketing funnel. It tracks all the steps leading up to your
sales or checkout page. Vital information for raising your
conversion rate and ROI.
You may be placed on a waiting list for this highly in demand
service from Google. 2. Google Sitemaps
(https://www.google.com/webmasters/sitemaps/docs/en/about.html) Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is a XML file that is uploaded to Google as new pages are
added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly. 3. Google Alerts (http://www.google.com/alerts) Be notified when someone or another site lists your site or
mentions your name. Great way to keep track of all your online
activities. Great way to monitor all your online business
interests and products. 4. Google Froogle (http://froogle.google.com/) Froogle is Google's price directory! It simply lists all the
cheapest prices for different products on the web. For marketers
and webmasters who are promoting products, it should be studied
and analyzed. Optimizing your site's content for Froogle may
prove to be very beneficial. Follow Froogle or Google directions exactly on how to list or
display products on your site. Froogle will spider your site
and display your prices and products to thousands of targeted
customers. That, as they say, is priceless. 5. Google Checkout (https://checkout.google.com/)
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The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try:
http://www.bizwaremagic.com . If you liked the SEO tips above,
why not try this Free 7 Day Traffic Course:
http://www.marketingtoolguide.com .
2008 Titus Hoskins. This article may be freely distributed if
this resource box stays attached.
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