Free press is one of the best ways to spread the word about
your website, your product, and your brand. However, most
people don't know where to start. Fortunately, it's really
not as hard as you might think.
There are thousands of articles being published every single
day on blogs, newspapers, and magazines. Bloggers, writers,
and journalists have pages to fill and all of them are actively
looking for interesting topics to write about. Many people forget that PR is about public relations. It's not
just about writing a press release. It's about getting to know
the journalists. Find out what kind of stories they're working
on and see what you can do to help them. PR is really about
listening and engaging key influencer's. You need to connect. Connect with journalists who are writing
about stories in your industry. Send them a quick note to tell
them what you like about their writing. Provide them with story
ideas within your industry. Provide them with value and they
will have open ears whenever you want to pitch your own story. But remember, a journalist is extremely busy. You must respect
their time. Keep everything short and sweet. Get to the point
quickly and concisely. Most journalists can be easily contacted through email, which
can be found on their website, in their byline, or within the
publication they write for. However, many writers and
journalists can also be found on a number of different social
media networks, including Facebook, Twitter, and LinkedIn.
These social media platforms are another great way to connect
with bloggers and mainstream media journalists. However, what if you could get reporters and writers for major
publications like the New York Times, USA Today, and the Wall
Street Journal to actually come to you for their information
for articles? This is exactly what you'll get with PR Leads
(http://www.prleads.com/), a service which connects experts
with reporters. At $99 per month, this is one of the best
publicity bargains around without actually hiring a full time
PR agency. This is one of the easiest ways to get your name in print. PR
Leads connects you with journalists in your area of expertise.
They put you in direct contact with reporters who are actively
looking for quotes. In fact, you'll get 3-5 emails per day sent
directly to your inbox. However, if $99 is a bit too high for you, there's also
a free service called Help a Reporter Out
(http://www.helpareporter.com/) that offers a similar service.
It's run by a New York PR guy named Peter Shankman. Much like PR leads, they connect you with PR people and
journalists who are looking for sources.
Each day, they will send you up to 3 emails containing anywhere
from 2-10 queries per email. You can then respond to any queries
that are targeted within your niche. This free service actually started out as a group on Facebook
called "If I can help a reporter out, I will." However, it got
so big that Peter decided to start sending the enquiries by
email. They now have over 10,000 members getting free PR leads. You can sign up now at http://www.helpareporter.com Have you ever wanted to be a featured guest on National
Television? If you're looking to get on national TV shows, there's a
specialized directory that will provide you with all the contact
info you'll need to apear on top TV shows, including Oprah, the
Today Show, CNN Fox News, CNBC, Nightline, Bloomberg TV, and
many more.
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