One of the most problematic and confusing issues most
webmasters have with Google concerns linking. How your
links are ranked? How you should link out? How you should
construct your internal links? How you should get more
inbound links? How many links should you have on a page?
And the list of questions goes on...
Perhaps, the most annoying aspect for the struggling
webmaster, has been Google's secrecy in how it actually
ranks links and pages. Google's whole PageRank and Ranking
Algorithm is so complex that no one can fully boast they
understand how the whole system works. Google's ranking secrecy and complexity has probably been
well-planned mainly because there are millions of
webmasters who would like to "game" the Google Algorithm
and achieve high keyword rankings through manipulation with
so-called "black-hat" SEO techniques and reverse
engineering. Wouldn't it be ironic if this whole secrecy and complexity
is more of a smokescreen rather than an actual deception on
Google's part. What if the keys to the kingdom are actually
yours for the taking? What if the solution is hiding in
plain sight for everyone to see? What if the secret to high
rankings in Google is not a secret at all? Wouldn't that be
a hoot! Actually, that's not a far-fetched assumption to make,
mainly because many of Google's linking policies and
recommendations are freely given by Google. Whether you can
believe Google is actually giving you the goods is another
issue that we'll put on the back-burner for another day;
but for now, Google's advice on link building is rather
generous and informative. As a part of Links Week held recently, Google's Maile Ohye
gave some pointers on what Google is looking for and how it
does its index ranking. No big surprise that content and
inbound links are the two most important factors. This is
what most SEO experts have been saying for years. A site's content is one of the main factors. Therefore, you
should have a compelling site with interesting information
and/or offer quality products, entertainment, opinions... (Quoting Maile Ohye) "One of the strongest ranking factors is my site's content.
Additionally, perhaps my site is also linked from three
sources -- however, one inbound link is from a spammy site.
As far as Google is concerned, we want only the two quality
inbound links to contribute to the PageRank signal in our
ranking." "Given the user's query, over 200 signals (including the
analysis of the site's content and inbound links as
mentioned above) are applied to return the most relevant
results to the user." "As many of you know, relevant, quality inbound links can
affect your PageRank (one of many factors in our ranking
algorithm). And quality links often come naturally to sites
with compelling content or offering a unique service."
(End Quote) Then Maile Ohye explained further how to create unique and
compelling content for your site: (Quoting Maile Ohye) - Start a blog: make videos, do original research, and post
interesting stuff on a regular basis. If you're passionate
about your site's topic, there are lots of great avenues to
engage more users. - Teach readers new things, uncover new news, be
entertaining or insightful, show your expertise, interview
different personalities in your industry and highlight
their interesting side. Make your site worthwhile.
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The author is a full-time online marketer who runs numerous
web sites, including two sites on Internet marketing. For
the latest web marketing tools try: http://www.bizwaremagic.com
Discover more about linking and ranking directly from
Google here: http://googlewebmastercentral.blogspot.com
2008 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
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