I've often said that social networking can take up your
entire day, if you allow it. You sit down at your desk in
the morning, and you see several Facebook event invites and
friend requests. As you log into your account, someone's
Facebook status update catches your eye, and before you
know it, 3 hours have passed while you're reading and
responding to social networking messages. How can you
possibly get any work done in your business or for your
clients at this rate?
Facebook doesn't have to be a time hog. As a matter of
fact, you can actually handle most of your Facebook tasks
in as little as 15 minutes per day. Here's what I do when
I log into my account each morning (thanks for wonderful
training I've received from Facebook guru Mari Smith for
these great tips): 1. Update your status. This is the first section that
you'll see on your homepage when you log into Facebook.
While you can do this from your Facebook account, I prefer
to update my status in Ping.fm, as this service will update
my status in all of my social networking sites, including
Facebook, Twitter, Linkedin, and MySpace. However, if
you're using only Facebook for social networking, then go
ahead and use the status update there. 2. Review your news feeds. This is the first tab on the
right on your home page. In this review, you're seeking
stories on which you can share your expertise and on which
you can comment. Some of your comments may be personal in
nature, but this is a great opportunity to showcase your
experience in your field and industry. 3. Review news feeds of your friends. This feature is
available from the home page as the down arrow on the far
right of the home page tabs and permits you to view the
feeds of your Friends Lists. Friend Lists allow you to
create private groupings of friends based on your personal
preferences. I've got my lists created by industry, i.e.
Coaches, Virtual Assistants, Marketing Professionals,
People to Watch, etc. Pick one list and comment on those
feeds just as you would your own. If you have no Friends Lists, here's how to create them:
Click Friends at the top of any Facebook page. From the
following page, click "Make a new list" on the left. After
typing in the title of your list, you can add friends to
your list by typing your friend's name into the "Add to
List" field. You can also click "Select Multiple Friends"
to the right of the field, which will allow you to select
many friends from your entire list. After making your
selections, click "Save List" to store your changes. 4. Review status updates. Take a quick moment to breeze
through the status updates of your friends, and click on
those on which you feel compelled to comment. Many people
feed their blog posts into their status updates, so this is
a great way to get out and comment on the blogs of others
without having to search out relevant blog posts. In this
case, I comment on the blog itself rather than the Facebook
status update. I usually only go through one page of these
to ensure I remain within my time constraints.
5. Acknowledge birthdays. These are listed under Events
and Birthdays on the right side of your homepage. When you
click on the birthday person's name, you'll be sent to
their wall, where you can write your personalized birthday
greeting (make more effort that just simply saying "Happy
Birthday!"). I also take this opportunity to find out a
bit more about the friends on my list by clicking the
"Info" tab on their home page and quickly scanning their
profile. This helps me start to put names and faces
together and get better acquainted with my network of
friends, And, I take this opportunity to add people to
Friends List as appropriate. 6. Review friend requests. Add friends as you see fit, or
according to any guidelines you have set for yourself.
Facebook guru Mari Smith suggests setting up a "Friending
Request Policy" in which you write down the conditions
under which you'll accept friends (i.e. picture must be on
profile, have to have other friends in common, have to have
submitted a personal note with the friend request, etc.)
and to help you in your decision-making. 7. Respond to event invitations. Your friends will be
sending a myriad of invites to various events (most of my
invites are to teleclasses), so take a few moments to
scroll through those and see if any are of interest to you,
or if you have further questions about them.
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Online Business Manager and Online Business Coach Donna
Gunter helps independent service professionals learn how to
automate their businesses, leverage their expertise on the
Internet, and get more clients online. To claim your FREE
gift, TurboCharge Your Online Marketing Toolkit, visit her
site at http://www.OnlineBizU.com . Follow Donna on
Twitter: http://twitter.com/donnagunter
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