There is more to internet exposure for your business than
search engines.
Editor's Note: The author wrote this article with law
firms as his target audience, but his points are applicable
to any business or web site. To be sure, Google, MSN, Yahoo and the like are all
excellent ways of getting your name out there. But it can
take a long time to get your site to the top of most of the
major categories, and since the number of categories is
only limited by the imagination of the typical Google user,
getting the results that you want can sometimes take
awhile. So while you are waiting to move up the rankings,
what else can you do to increase the web presence of your
law firm? What can you do to get more clients? What can you
do to get better cases? For one thing, you might want to take a look at what your
kids are doing on their computers. Facebook and MySpace are the scourge of teachers and
employers everywhere. In many schools, a student caught
looking at one of these sites during class ends up in
detention, and younger employees caught on these sites
during working hours can get reprimanded or worse.
Wikipedia, which is an encyclopedia site that gives brief
or lengthy summaries of almost everything, is also the
scourge of academics because, since it is updated by users,
it can be inaccurate. Many are the lazy college students
who have been caught cutting and pasting a Wikipedia entry
on their term papers. While these sites are ridiculously popular with teenagers,
they aren't the only ones using them. Adults have caught on
to the Facebook and MySpace craze, seeing them as a great
way to stay in touch with friends and to find old ones. In
terms of finding old friends, it has been said in some
quarters that Facebook and MySpace may be the end of the
high school reunion, simply because the internet makes it
very easy to find and keep in touch with all of your old
classmates. YouTube, which is a site that allows people to post their
own video content and others to view it free of charge, has
enjoyed immense popularity, so much so that Google actually
purchased YouTube in 2007 to the tune of about $2 Billion.
So can you make these sites work for you? The answer is an
emphatic yes, and the good news is that you can do it fairly
simply.
Social Networking Sites Signing up for Facebook and MySpace is absolutely free.
What they allow you to do is to create a profile page, in
which you can put whatever information you deem appropriate. MySpace allows for more decoration and personal touch than
Facebook, but as of right now Facebook is more popular. But
considering that both are free, you should feel free to
sign up for both. In the sections that you fill out to tell
people about yourself, tell them that you are a personal
injury attorney and tell them the practice areas that are
your specialty. You are also given the opportunity to
include links, so give them the link to your website.
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