As we enter into what many enlightened souls are calling
the most dire economic times since the Great Depression,
online marketers need all the help they can get -
regardless of the source. You have probably heard of
Google; but chances are almost 100% certain, you have never
heard of me. Lucky you!
Actually, the only thing you need to know about me is that
I am a full-time online affiliate marketer and I make a
very comfortable living from the web. Last year (2008), was
my best year online so far, which left me scratching my
head and saying what recession? But that may be something of a false positive, as I will
never know how much I could have made if the economic times
had been good instead of bad. Plus, judging from my own
limited experience, selling and marketing online may not
have been hit as hard as those businesses in the real world
in 2008, since consumers are doing everything to save a
penny and shopping online has become a much cheaper
alternative for many. As we enter into these uncertain times, online marketers
and webmasters need all the help they can get. Recently,
Google mailed a small booklet to its Adsense users; in it
Google gives "6 Top Tactics For Tough Times." It is
obviously referring to its Adwords PPC (Pay Per Click)
program and clients but Google's advice can be applied to
your own general online marketing. These tactics include: (quoting directly from the Google
mail-out) 1. Focus your ads on low prices and savings. 2. Use Value-related keywords. 3. Ensure your ad groups are targeted and relevant. 4. Don't waste money on irrelevant clicks. 5. Make it easy for customers to buy. 6. Focus your money on your high-performers. (End Quote) Sound advice and I especially like the idea of focusing
your marketing on low prices and savings mainly because
people want bargains in tight economic times. I also like
the fact that you must make it easy for your customers to
buy... something as simple as putting your "order/buy link"
above the fold can increase your conversions. Also, targeting value-related keywords, is a very effective
marketing tactic. Relating your keywords to "discounts,
bargains, cheap, inexpensive, lowest prices..." will help
increase your sales. So too, is catering to phrases that
suggest the searcher is in a buying mind-set: gifts,
presents, gift ideas, wedding gifts... shoppers searching
those words are ready to buy. Plus, focusing your time and money on your high-performers
is solid advice. Sometimes succeeding online is simply
finding a market niche that works/performs - then running
with it. Once you have found the keywords and products that
perform well with your site or sites - focus the majority
of your time and energy developing those niche markets. Now here are some of my most effective marketing tactics
that have worked for me and tactics I will be relying on in
the coming years - even in these hard times.
o Make Keywords Your #1 Goal This is the single most important factor for my own online
success. You have to make keywords and ranking high for
them in all the search engines your main objective if
you're marketing online. Might sound obvious, but many
beginning marketers don't truly understand how important
getting top rankings for your chosen keywords will be in
your online success. Target less competitive long tail (multi-worded) keywords
to get started and slowly work your way up to more popular
keywords. Center your marketing around getting those first
page listings (Top Five) for your keywords. Achieve this
goal, (especially in Google) and it will be almost
impossible for you not to succeed and make a profit with
your online marketing even in bad times. o Autoresponders, List Building & Online Relationships Keeping in contact with potential buyers is mission
critical. You must use autoresponders to send follow-up
messages to build trustful relationships with your
potential customers. So building a large contact list is essential. That's why
the social networks such as Twitter, Facebook, MySpace can
be very effective marketing tools for building this online
contact and trust. Truth be told, all these social networks
are, more or less, just glorified autoresponders and list
builders! o Your Unique Selling Position
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Everyone has a story. Mine is called: "In Search Of The
$100 Click or How I Found A Full-Time Online Income And
Came To Love The Internet." It's located here:
http://www.bizwaremagic.com/online_income.htm
Everyone is profiting from the web, find out how you can
too! Click here: http://www.marketingtoolguide.com
2009 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
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